Privacy Policy


The Brewer’s Eye Ltd, ("The Brewer’s Eye” "we" “our” or "us") is committed to protecting and respecting your privacy. The Brewer’s Eye ensures that the information you provide to us is protected and managed in accordance with the requirements of all relevant Data Protection Regulation. This Privacy Policy explains how we use the information we collect about you, your rights under applicable data protection legislation and the procedures we have in place to safeguard your information. By using our Services, you indicate that you accept this Privacy Policy. If you do not accept this Privacy Policy, you should not use our Website(s) and/or App(s). 

Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement. Regardless of which country you reside in or supply information from, you authorise us to use your information in any country that we operate. 

Please note that you may not be able to benefit from all our features if you withdraw your consent to the processing of your information. You can control your information on our App - predominantly in the ‘My Eye’ section of The Brewer’s Eye application. 

Data Controller  

For the European Union General Data Protection Regulation, the data controller is The Brewer’s Eye, Blantyre Street, Manchester, England, M15 4JJ. 
If you have any questions please contact 

Information we may collect about you 

When signing up to our App you can create a user account, which is useful so that you can use The Brewer’s Eye across many devices. 

We collect and use your information to provide you with Services, to measure our performance and to improve your experience. We process your information based on the legal basis of your consent. 

 The following data are examples of what we could collect from you: 

If you email us, we may keep your message, email address and contact information to respond to your request. 

The Brewer’s Eye is a platform that connects ‘buyers’ with ‘sellers’. Our App have features that link you to Third Party sites that enable you to buy beers, event tickets, brewery tours and other beer related goods. As such, we will and do not hold bank details, addresses or delivery preferences. Please review any Third Party’s Privacy Policy to understand how they capture and retain your information. 

Personal information is collected for the following purposes 

Legal Basis for Processing 

Our lawful basis for processing personal data include: 

Who we share your personal information with 

Subject to relevant data processing agreements, and in full compliance with data protection regulation, we may share your personal data with: 

All processing of information will be governed by the appropriate data protection laws. 


We will not send promotional or direct marketing, inclusive of email, SMS, or automated calls, without first obtaining your specific consent. 

The consent requires a positive Opt-In verbally or in writing or on your mobile device; it must be clear and specific, granular, separate from other Terms and Conditions, name any third parties relying on the consent and be easily withdrawable. 

When you sign up to our App you may provide an email address and date of birth, to ensure you are of legal age to proceed with the use of our Services. By downloading our App(s) you may also give your consent to notifications from The Brewer’s Eye on your mobile device. You can turn these off on your mobile device via Settings. 

The Brewer’s Eye does not sell your data to Third Parties, and by signing up to our App you will only receive communication via The Brewer’s Eye, not anyone else. 

Data Transfers outside the EEA 

We will not transfer Personal Data to recipients in Third Party countries that are outside of the EEA, or are not currently recognised by EU law as having an adequate level of legal protection for the rights and freedoms of data subjects unless: 

Data Retention 

You may request that your Personal Data be anonymised in the following circumstances: 

You can also request an update to correct inaccuracies in your information, and have information blocked or deleted, as appropriate. 

We will only retain data for the necessary time to complete the task that the data was collected for, or to meet our legal obligations. 

Note that if you remove our Website(s) and/or Application(s) from your mobile device, your account and information remains on our servers. If you wish to delete your data you need to request a removal to 

Data RetentSubject Access Request (SAR) 

You are entitled to a file a Subject Access Request (SAR) to obtain a copy of the personal information which we hold about you. If you wish to receive a copy of this information, please contact your account manager, or the DPO directly, and allow up to thirty calendar days for the information to be collated and provided to you, your identity will need to be confirmed. 

Third Party Service Providers

We engage service providers to perform functions and services. We may share your personal information with such service providers subject to confidentiality obligations consistent with this Privacy Policy, and on the condition that Third Parties use your private personal data only on our behalf and how we instruct them to do so. 

If The Brewer’s Eye is involved in a bankruptcy, merger, acquisition, reorganisation or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this Privacy Policy will continue to the new entity. 

If requested, by Law, then we may preserve or disclose your information if we believe it necessary and reasonable to do so. 


The Brewer’s Eye may obtain information about your use of its our Services by using web beacons and by placing a 'cookie', which is a small file, on your mobile device and/or computer's hard disk. We use two types of cookies: 

Functionality Cookies - these cookies recognise you whenever you visit our App and remember your user preferences. They also speed up access to our App (so you do not have to login each time). 

Advertising Cookies - these cookies are used to build a profile about you so that our marketing and advertising campaigns are more relevant to you, as well as any tailoring that can be done for you as part of our Services. 

Cookies, in general, help us to find bugs and errors in our systems, to understand what features are popular and are not, and to personalise the experience for users. For example, if you drink a lot of Vegan Friendly, Passion Fruit beers we will use this data to surface wine recommendations that match your preference, or recommend you follow like-minded users as and when new features are added to our App(s). 

Many web browsers automatically accept cookies, others may not. However, you can change your browser settings to either accept or reject cookies, according to your preference. If you do not accept cookies, you may lose some of the functionality of our Website(s) and/or App(s). If you need more information about cookies such as what they do, how they work and how to enable/disable them, please go to 

Please note that our advertisers and other partners may also use cookies, over which we have no control. 

We may monitor and record its communications with you (such as telephone conversations and emails) for the purposes of quality assurance, training, fraud prevention and compliance. 

Using our Services will constitute acceptance of use of Cookies. 

Responsible Drinking and Use

We are committed to promoting responsible drinking, and are two sites which should be sought if you, or anyone you know requires advice. Our App should not be used by any persons under 18, which is why we require a date of birth to sign up to our Services. We do not knowingly collect information from people under 18 and will take steps to remove such information and accounts should we become aware of this. Please contact us if you believe the app is being used by anyone under the age of 18. 

Right to Lodge a complaint 

Please let us know if you are unhappy with how we have used your personal information. You also have the right to complain to the Information Commissioner’s Office. 

Changes to Our Privacy Policy 

We want our Privacy Policy to remain complete and relevant. The most current version of this will govern our use of your information and will always be at Any changes that we make to this policy will be sent out via an email to the email address that you have provided to us. By continuing to access or use our Services after changes have been made, you agree to be bound by the revised Privacy Policy.